The message I have chosen is called "The Long View." You can use it in a crisis situation or as a "drip letter" to educate your clients that when a crisis hits (or continues,) the worst thing they can do is panic sell.
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Download “The Long View.”
Or CALL 888-495-7303.
Part of crisis management is having a client retention strategy in place. You also need to abandon the idea of getting rid of small clients.
“Survival Strategy #1: Keep What You’ve Got.” This lays out the ten points in our Client Relationship Retention Formula.
“Case Against Book Pruning” This is the series of Research Magazine articles run since 1992 fighting against the idea that you build your business by getting rid of clients.
When you download these white papers and letter, we will ask you for a bit of information.
You then get a free account at the BGM Website with access to lots of freebies.
| How does your crisis management strategy stack up? | Your Answer | BGM System User |
|---|---|---|
| On the day of a crisis, you get a message out to your clients, first by email, then fax, then letter for those who do not have or read their email. | ? |
YES |
| You have educated your clients in advance that investors have historically underperformed with investments by buying high and selling low. | ? |
YES |
| Your entire team gets on the phone and calls clients using talking points to insure every client gets your message. | ? |
YES |
| When you have taken care of clients, you mail and call your prospects. | ? |
YES |
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